Audi Pulse

A social-listening platform that scraped the web to surface real-time public sentiment around Audi's latest models — beautifully and at scale.

Audi wanted to know what people were saying on social media about their latest models. We built a platform that scraped the internet to find the good, the bad, and the beautiful — helping potential customers and the brand itself see the conversation in real time. As the voice of the client, I hosted design reviews with our creative directors, managed communication with internal teams and vendors, and owned budget and timeline. The results were as astounding as they were beautiful — Audi returned for additional projects the following year.