2012 · Personal

Daily 1 Up

Co-founded a curated shopping site — before Pinterest was Pinterest.

A digital wish list of the items I'd actually buy from Amazon — a Pinterest board before Pinterest was a thing.

When the chance came up to build something from scratch with a close friend, I took it. We created a forum showcasing items on Amazon that we'd actually buy ourselves — our digital wish list, before we knew what Pinterest was. As Co-Founder I wrote the copy, researched products, and helped shape the design direction. Launched November 2012.