#GiftOfCode
$45,000 raised. 45,000 retweets. One cause.
Intel wanted to give back to the community while raising awareness for closing the gender gap in technology. We built #GiftOfCode — a campaign that turned every retweet into a $1 donation. Year one: $20K raised. Year two: $45K. Influencers including Jack Dorsey and Russell Simmons took part.
Intel wanted to give back and raise awareness for closing the gender gap in technology. We created #GiftOfCode — for every retweet, Intel pledged $1. Year one raised $20,000 for a national charity. The campaign was so successful that the following year we ran it again and raised over $45,000 by gaining over 45,000 retweets. Twitter founder Jack Dorsey, Def Jam co-founder Russell Simmons, and other major voices took part.